Bowling Green, Owensboro, & Paducah CVBs creating joint social media campaign to promote tourism to western Kentucky
Road trips continue to drive tourism in Kentucky, and the Bowling Green, Owensboro, & Paducah Convention & Visitors Bureaus are teaming up to help inspire travel to western Kentucky on an Americana-heavy adventure.
Quilts, Cars & Guitars: the Americana Triangle in an ongoing initiative to inspire visitors to travel to western Kentucky. The name was inspired by three attractions — Paducah’s National Quilt Museum, Owensboro’s Bluegrass Music Hall of Fame & Museum and Bowling Green’s National Corvette Museum — but the plan will encourage tourists to explore the events, attractions, restaurants, shops and hotels that make each community special.
The project begins this week, with each CVB hosting a social media takeover featuring one of the other destinations to help showcase those communities to a new audience. The takeovers will be March 11-13 and March 18-20.
“Research shows that small town travel is on the rise and that travelers are increasingly discovering new destinations as they find travel inspiration on social media,” said Laura Oswald, Director of Marketing for the Paducah Convention & Visitors Bureau. “As road trip season approaches, this collaboration with regional partners is an opportunity to cross-promote our destinations and raise awareness of all that western Kentucky has to offer to extend stays in the region."
“When you look at the leisure market, a visit to one of our destinations is good for all of us,” added Dave Kirk, Destination Manger for Visit Owensboro. “We all have authentic experiences to offer to visitors. We are both honored and excited to be forming such a wonderful partnership with the Bowling Green CVB and the Paducah CVB.”
This collaboration is ongoing as our three destinations seek opportunities to partner and cross-promote, including attracting international visitors and inspiring itineraries that are rich in Kentucky culture.
“This project is a wonderful opportunity to showcase the experiences that shape a visit to western Kentucky,” said Beth Noffsinger, Communications Director for the Bowling Green Area Convention & Visitors Bureau. “Each of our destinations offers a truly Americana experience, and we hope this initiative inspires travelers to not only consider visiting our individual communities — but turning it into a true, road trip adventure.”
