Paducah is pleased to announce the hiring of Liz Hammonds as Director of Marketing and Communications for the Paducah Convention & Visitors Bureau (CVB).
Hammonds is a 2011 and 2014 graduate of Murray State University, and a member of the Murray State Alumni Association’s “22 Under 40” class for 2022. She spent six years on the QuiltWeek Shows team at the American Quilter’s Society in Paducah before joining the Paducah CVB.
“Liz is a natural fit for the Paducah CVB,” said Mary Hammond, Executive Director of the Paducah Convention & Visitors Bureau. “Her experience with the American Quilter’s Society provided a well-rounded marketing background and a thorough understanding of Paducah’s place in the quilting world — both nationally and internationally. Quilting opened the door for Paducah to be accepted as a member of the UNESCO Creative Cities Network and provided a way for the community to distinguish itself from other cities with whom there is a deep shared river heritage.”
Hammonds, along with the rest of the Paducah CVB team, plans to promote Paducah’s businesses and cultural attractions throughout the region and beyond, using a mix of earned media, advertising and innovative branding.
“After making Paducah my home in 2016, I quickly learned that it is a place unlike any other,” said Hammonds. “The creative spirit of Paducah’s citizens never ceases to amaze me and the city’s designation as a UNESCO Creative City unlocks opportunities on the world stage that, until now, I only dreamed of engaging with.”
The Paducah CVB is the official destination marketing organization for Paducah, Kentucky. The CVB exists to create new economic opportunities through destination marketing, management and tourism development. Initiatives driven by the CVB team were responsible for Paducah’s recent features in Garden & Gun magazine and Southern Living magazine.
“I am honored to join a wonderful group of tourism professionals with a rich history of success promoting Paducah across the world stage,” said Hammonds. “If there’s any place I believe in with all my heart, it’s Paducah, Kentucky.”
For more information about visiting Paducah, visit https://www.paducah.travel/.