Many Kentuckians are aware of Paducah because of the National Quilt Museum and the annual quilt festival, AQS QuiltWeek® - Paducah. What may not be known is that Paducah (population 25,000) is known around the world for spotlighting its arts and craft culture. Mary Hammond, executive director of the Paducah Convention & Visitors Bureau (CVB), describes how this happened for one of Kentucky's beautiful river cities.