The Paducah, Kentucky Convention and Visitors Bureau (CVB) announced today that a Destination Video entitled “Art, Rhythm & Rivers” is now airing on KET and Network Nine in St. Louis.
“Art, Rhythm & Rivers” is a visual celebration of Paducah’s distinctively creative culture featuring numerous Paducah retailers, galleries, museums, attractions and accommodations. Additional Paducah locations will be filmed in early November including the Carson Center where the Paducah Symphony will be performing and the River’s Edge International Film Festival. The filming will conclude in April with the American Quilter’s Society Quilt Show which attracts more than 30,000 visitors from around the world.
“The purpose of the destination is to provide potential visitors, meeting planners and group tour operators with a preview of the ‘Distinctively Creative Paducah Experience,’” said Mary Hammond, Executive Director of the Paducah CVB. “It is already being used for television commercials, online advertising and social media. The CVB team is excited about the video’s potential to drive overnight stays in Paducah increasing hotel/motel tax revenue and the positive economic impact of tourism in McCracken County.”
The models/actors in the video are Paducah residents and members of the film crew. The video features the music of The Dirt Daubers, a trio from Paducah inspired by blues and other southern music genres. Comprised of front man J.D. Wilkes, Jessica Wilkes and Mark Robertson, The Dirt Daubers self-titled debut album was released in 2009.
The video is produced by the Paducah CVB’s marketing agency of record, Robin Malpass & Associates of Chicago and directed by Casey Lock of Forward Motion Media of Chicago. Malpass’ previous destination videos have won the top award at the Illinois Governor’s Conference on Tourism while Lock’s films recently earned him an invitation to the Cannes Film Festival.
Founded in 1827 by William Clark of Lewis & Clark fame, Paducah's origins and prosperity can be attributed to its strategic location at the confluence of the Ohio and Tennessee rivers. The vibrant river city is a mecca for quilters and cultural visitors alike as Paducah is known for its National Quilt Museum of the United States and for being named one of the 2011 Dozen Distinctive Destinations by the National Trust for Historic Preservation.
Paducah's private and public sectors are committed to providing quality educational, cultural and entertainment activities usually found in larger metropolitan areas. It is a popular group tour destination and has ideal facilities for small meetings, events and conventions. Western Kentucky boasts two large recreational lakes, numerous golf courses and an array of shopping opportunities. A rich history combined with a stable economy, healthy business climate, and outstanding schools and neighborhoods makes Paducah is an excellent place to raise a family or start a business.