Paducah representatives promoted the city as a destination for international visitation during the 7th annual Travel South USA Showcase in Nashville, Tennessee.
Hosted by twelve state tourism offices across the South, the event drew together qualified international tour operators from more than 20 countries with Southern travel suppliers to grow international visitation to the southern United States.
“The international operators we’re meeting with understand that smaller markets like Paducah offer American authenticity,” says Fowler Black, Sales Director at the Paducah Convention & Visitors Bureau. “The win for them in promoting a place like Paducah comes in the form of clients’ recognition of their company as specialists for trips to the United States.”
Black coordinated a Paducah delegation including local cultural attraction partners, Frank Bennett, National Quilt Museum CEO, and Julie Harris, River Discovery Center Executive Director.
"Travel South is a big opportunity to promote Paducah tourism as inbound travel from Europe and Asia to the southeast United States continues to grow,” says Frank Bennett, National Quilt Museum CEO. "Participating in events like this puts Paducah's many tourism assets front stage.”
Appointments with tour operators and travel agents from Australia, Brazil, Canada, China, Germany, India, Ireland, Italy, South Africa and the United Kingdom, gave Paducah representatives the opportunity to raise awareness of local appeal and amenities for foreign individual and group travelers.
“The 40 travel agents we talked to all love that Paducah offers unique experiences they won’t find in larger cities, which is exactly what they say their clients are longing for,” says Julie Harris, River Discovery Center Executive Director.
Travel South International is one of several group tour and leisure travel marketplaces in which the CVB Sales team participates annually to generate tourism economic impact.